Archive for the ‘Blog’ Category

Big Idea Saturdays: Design With (Not For) Your Users

#2 Design With (Not For) Your Users

We so often assume that we are always designing in the best interest of our users; we are being objective and thoughtful in our decisions. But unlike the scientific process, the design process is very much subjective. We pick our hypotheses, and we personally choose what observations are important, each stroke of the pen on Read More

Wedge is a Verb


You may have not heard from us in a bit, but rest assured, Wedge is moving. Like most fledgeling organizations, we’re going through a lot of self-investigations and growth spurts. Here are a few recent highlights: (Photo Credit Curbed Detroit) Detroit Creative Corridor Center This January, Wedge joined the DC3’s Creative Venture program as their Read More



Last fall we broke a world record.  We brought a lot of people in the community together, created a fun and awesome project in Detroit for people to talk about, and had a blast doing it.  Perhaps most importantly, though, is that the record beaten was previously held be those who live on the other Read More

Borrowed Blog: How to Make a Website for Marketers

Seth Godin is one of my favorite writers, bloggers, amongst others. He has a lot of great things to say that I think everyone should know about. Here I am, spreading the knowledge to the world. The following entry is specifically about website creation, and how important it is that your website is well designed Read More

Wedge X


The Gem Theatre in Detroit is just as it sounds – a little Gem. It’s quaint, intimate, and authentically wise. A venue where you can imagine long ball gowns amongst sports jackets and cigars. Where a show either led into great conversation, or an evening of dancing. Absolutely perfect for a TEDx event. Wedge was Read More

Improv and Creativity

Here at Wedge we like to work with others. Actually, this is when we have our most creative moments-with groups of people brainstorming ideas, playing out scenarios. To be honest, sometimes we suggest a problem and brainstorm solutions simply for fun. Quickly coming up with ideas, building off of others, trying to not laugh when Read More



We had the pleasure to work with the new social textbook marketplace, Booklify. The startup, a brainchild of recent MSU grads Darin Gross and Kyle Pollak, allows users to list, sell and buy textbooks right on their mobile phones. As someone who recently had to go through the trouble and challenge of buying and selling Read More

Creatin’ Bacon

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Nothing brings the people of America together like some good ol’ bacon.  Zingerman’s in Ann Arbor puts on Camp Bacon, an event that brings together foodies and fatties to discuss, taste, and salivate over their favorite piece of meat.  It’s also an awesome local event put on by a great local Ann Arbor based company Read More